Earth Business

Earth Business

Prototype EB1:

Prototype EB1

There’s no way around it: global market indices are the Earth’s business. The economic and business activities that markets represent are consequential to the health of the Earth’s biosphere that keeps life flourishing from generation to generation. World markets are the are biggest clearing houses for resources and energy used by human civilization. They are the main hubs and where the action is at. And they matter to the sustainability of life-supporting systems at the planetary level, the level where sustainability matters most.

At a time when the world is struggling to resolve major sustainability challenges, it is a problem that the business pages of newspapers and websites spotlight the latest market and stock indices while keeping health indicators for the biosphere out of plain view. These planetary vital signs are eclipsed and in the dark. The separation of information about profits and the planet is not environmentally sustainable or socially responsible.

Check out a business report on the radio, regular podcast, in the business section of a well-known newspaper, or at a stock market portal. There’ll be no surprise to get a spotlight on market closing values for America’s S&P 500 composite index, or Tokyo’s NIKKEI 225, another composite index that gets a lot of attention. But far more likely than it is to get an update on indices like these, there’ll be darkness and silence on yesterday’s reading for CO2 level in the atmosphere. There’ll be no report on the state of the air from Hawaii’s Mauna Loa Observatory (MLO) near the middle of the world’s largest ocean and 3,400 metres above sea level. Levels of humanity’s chief planet-heating gas keep accelerating higher and business watchers get market updates with essentially zero reminders that the whole commercial and human enterprise is speeding away from sustainability.

Convenient or not, vital signs like MLO CO2 should be in the mix with the NASDAQ, DAX and HANG SENG. It should be top of mind and discussed daily. It should be on the same page as the world’s leading indices and stocks. And they should never be separated out and silenced again.

Initial requests for traditional media publishers and broadcasters has yet to broaden the spotlight on market indices to planetary health indices. People aren’t used to it. The purpose and need for this information is not on people’s mind. To change that, we’re launching the Earth Business Initiative. This “Earth Business” page is the first attempt to illustrate and introduce the initiative. It is a prototype resulting from the efforts of three people.

Dr. Rick Kool insisted on the important need to integrate CO2 readings on business pages, not just weather pages. I created CO2.Earth, produced Prototypes 1 and 3 that are found on this page. And I reserved “Bizz.Earth” as a future online hub for getting Earth Business information and products. Adam Davey, principal for NumberLens, produced Prototype 2 plus the underlying code and an API that automates online updates. Rick and I are in Canada. Adam is in the United Kingdom.

At the top of this page, “Prototype 1” is a static graphic that illustrates how daily average CO2 readings can be integrated with world market indices. Below, Prototype 2 uses an API to enable updates on a webpage throughout the day. The underlying code can be added to any webpage to show the updates. At the bottom, Prototype 3 is version of Prototype 1 with additional indexes. Future possibilities include longer listings such as those on the following webpages:

This introductory article and the early prototypes show the early beginnings of the Earth Business Initiative. For now, the simple point we are making is this: Business pages that trumpet economic indicators are silent and devoid of planetary vital signs information. The silence and separation is ultimately unhealthy and unsustainable for business, the world economy, human civilization and the biosphere.

The question to ask is this: Do you now see the silence on planetary vital signs that we see on the business pages of the world? If yes, what can you do to help others see the problem and start to resolve it with the sorts of information presented here? Will you share this page with leaders you know, or on social media? Do you have a business publication, online or off, with a place for Earth Business information? Or do you want to be more involved and join us in our volunteer initiative by assisting with design, technology, writing, marketing, strategy? We’re open to comments, suggestions and offers of help at This email address is being protected from spambots. You need JavaScript enabled to view it.. [this needs to be set up]. There’s definitely much to figure out, and there’s plenty of small and large opportunities for people who want to share the exciting journey we have just begun.


Mike McGee


Prototype 2:

Prototype 3:

 Prototype EB3





S&P 500 Composite Index:


NIKKEI 225 Composite Index:^N225?p=^N225&.tsrc=fin-srch

Dow 30:


Global Sea Ice Extent: [is a data specific link available?]

Crude Oil:



Hang Seng:^HSI?p=^HSI&.tsrc=fin-srch







CO2.Earth Website Cookies Policy


Last updated: September 20, 2015


CO2.Earth Website Service


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Pro Oxygen
709 Yates Street, PO Box 8800
Victoria   British Columbia  V8W 3S3


Email:    This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:  1.250.884.6760




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Last updated: September 20, 2015


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Pro Oxygen
709 Yates Street, PO Box 8800
Victoria   British Columbia  V8W 3S3


Email:    This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:  1.250.884.6760




CO2.Earth Website Service
Privacy Policy


Last updated: March 18, 2022


This website with URL is owned and operated by Pro Oxygen.  The term ‘Pro Oxygen’ or ‘us’ or ‘our’ or ‘we’ refers to Pro Oxygen, the owner of the website and operator of the website service.

This privacy policy was prepared for users of the CO2.Earth website service ("Service"). The policy describes how ProOxygen collects, uses, protects and manages personal identifiable information ("PII") of users of the Service.  PII is information that can be used on its own or with other information to identify, contact, or locate an individual.


When do we collect information?


We collect information from you when:

  • you register on our site
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  • volunteer to help with a CO2.Earth project or activity
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What personal information do we collect from visitors?


The following basic information may be collected when you register on our site, subscribe to a newsletter, volunteer, or make a donation:

  • Name
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  • Phone number and/or Skype username (when volunteering)
  • Physical address (when volunteering)
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If you make a donation, personal and financial information is collected and processed by PayPal at a webpage protected with an SSL certificate.   Payment and information collection is subject to the PayPal privacy policy (  PayPal forwards donations and basic personal identifying inforation to ProOxygen (name, address and email). 


How do we use your information?


We may use the information we collect from you in a way that is consistent with the context when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize or enhance your experience at the site
  • To send periodic newsletters you subscribe to
  • To respond to questions or other communications you initiate
  • To manage website registrations and blog comments
  • To maintain ongoing communications for collaborating or coordinating work or projects related to CO2.Earth




To comply with CANSPAM requirements we agree to the following:

  • NOT use false, or misleading subjects or email addresses
  • NOT use advertising in messages
  • Include our address in messages
  • Monitor third party email services for compliance
  • Allow users to unsubscribe by using the link at the bottom of each email
  • Promptly remove users from our lists in response to requests to opt-out or unsubscribe


Registration Information


Newsletter subscribers and site registrants may view and change personal information they submitted online.


How do we protect visitor information?

  • Information stored on CO2.Earth is restricted to Pro Oxygen representatives who have signed a privacy and confidentiality undertakingrequire and use the infortmation for Pro Oxygen purposes permissable under this policy
  • Information kept offsite by ProOxygen is stored on a password-protected storage device
  • Credit card information is not collected or accessed by Pro Oxygen


Do we use 'cookies'?


Yes. See the Pro Oxygen cookies policy for this site.


Third Party Disclosure


We do not sell, trade, or otherwise transfer your personally identifiable information to third parties.


Third party links


We do not include or offer third-party commercial products or services on our site.




We do not sell or display advertising at CO2.Earth.




This site uses Google Analytics to collect non-personal demographic and aggregate statistics to monitor site usage.  The use of this statistical information is subject to the Google Analytics Terms of Service (


Anonymous Visits


We allow anoymous visitors at the CO2.Earth site.

We honour Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.


Third party behavioral tracking


We do not allow third party behavioral tracking.


COPPA (Children Online Privacy Protection Act)


CO2.Earth does not specifically market to children under 13.


Fair Information Practices Principles


In accordance with Fair Information Practices Principles, we will take the following responsive action should a data breach occur:

  • We will notify affected users by email within 7 business days.




If there are questions regarding this privacy policy, please contact us.


Pro Oxygen
1516 Winchester Road
Victoria   British Columbia  V8N 2B5


Email:    This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone:  1.778.535.6760




CO2 Past.  CO2 Present.  CO2 Future.